Huge Upheaval in Personal Finance Media Today

Wall Street JournalCan it be true that the Wall Street Journal Personal Finance section is being axed?  The financial media reacting in horror and in unison – from The New York Times to Reuters to Money Magazine. Reporters and editors urged everyone to re-post their fav stories.

No more Jason Zweig? That was most mortifying. Financial journalists and prominent financial professionals were aghast. NYTimes story (Dow Jones Begins New Round of Layoffs.

What happens now? Some predict that the fired journalists will band together and start their own perfi news outlet, and be more successful than they were under Murdoch’s thumb. Where will Jason Zweig end up, or will this outburst of support for wsjperfi mitigate the damage.

Always remember when pitching financial perfi journalists – they are under tremendous pressure to produce more stories in a shorter period of time through more outlets. And then this can happen. Be sensitive to the precarious conditions that journalists labor under today. Sample Twitter reaction below.

perfi_twitter1 perfi_twitter4 perfi_twitter3 Twitter personal finance media




20. June 2015 by influx7T9
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Blumenthal in Forbes: Greatest High Yield Investment Opportunity Of Our Lifetime Could Be Coming

From Steve Blumenthal’s weekly market commentary On My Radar:

Forbes“I wrote a piece for Forbes this week about how the investors’ chase for yield will end badly. The quality of new issuance is – simply junk. A default wave is ahead. That’s actually good news as I see one of the greatest buying opportunities of a lifetime in the not too distant future. Remember the 20% yields on high yield bonds in 2008. My two cents is that the coming opportunity will be even better.


In the piece, I share a simple trend following strategy you can use to help identify the change in cyclical trend. I hope you find it helpful. For now, the high yield bond trend is positive.”

See the full story in Forbes: Junk Bonds Are The Investment Opportunity Of A Lifetime, Not Just Yet.

06. April 2015 by influx7T9
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Content mrktg is key to PR for the digital age

This excerpt from an infographic from Kissmetrics provides a great insight into the mindset required for successful content marketing. The art?

  • How will it make my audience feel?
  • Will it stand out?
  • Does it tell a story?

It needs to have that little bit of magic! Data doesn’t touch hearts. Thanks to Aaron Agius in – 17 Key Content Marketing Metrics to Start Tracking Today

Our mantra: content creation + distribution = PR for lasting impact. Content marketing is at the heart of public relations for the digital age.

the mindset of content marketing

03. April 2015 by influx7T9
Categories: Online Marketing | Tags: , | Leave a comment

Investor and Trader Tools Meetup Kicks Off in NY

MeetupJust a few slots left for the FREE inaugural Meetup event that brings together some of today’s most innovative thought leaders and entrepreneurs in the FinTech space.

What: Inaugural Event of Investor and Trader Tools Meetup

Date: Thursday, April 9, 2015

Time: 6:00 – 8:30 PM

Place: Goodwin Procter in The New York Times Building, 620 8th Ave., NY

Not only will you learn about the latest trends in trading and investing, you’ll also get to network with a diverse group of Traders, Startups, Investors and FinTechies!


Dan Raju, Tradier6:00 – 6:30:  Arrivals, Refreshments and Networking

(Note of Thanks from our host Goodwin Procter.)

6:30 – 6:40:  Why this meetup: Dan Raju, Investor, Entrepreneur and CEO of Tradier

6:40 – 7:10: State of Capital Markets, Current Trends and Future Outlook  – with Michael Murphy,Thought Leader, Regular CNBC Guest, Celebrity Speaker and CEO of RoseCliff Capital

7:10 – 7:25: Featured Trader Platform 1:  QuantConnect: Innovative Quant Platform to Research, Backtest and Trade your investments: CEO and Founder Jared Broad

7:25 – 7:40:  Featured Trader Platform 2:  ChartIQ: Next Generation Technical Analysis and Trading for Mobile and Web: CEO and Founder Dan Schliefer

7:40 – 7:55:  Featured Investor Platform 3:  iBillionaire: Learn from Billionaires: CEO and Founder Raul Moreno  

7:55 – 8:10:  Open Mic: Traders and Startups talk about the next big thing (2 min pitch).

8:10 – 8:30:  Networking and Hangout

02. April 2015 by influx7T9
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How You Really Sound In Meetings

Hilarious new series from (Fast Company) FastCo Studios Exclusives. So now magazines are doing web series?

22. March 2015 by influx7T9
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The Essence of AdWords in 876 Words [Infographic]

iSpionage logoIn January of 2013, Adam Kreitman of Words That Click wrote a post for the Crazy Egg blog titled “The Essence of AdWords in 876 Words.” It was an incredible post and something iSpionage thought deserved to be turned into an infographic, so they teamed up with Crazy Egg to do just that.

sPionage infographic ppc goals

See the full infographic at iSpionage.

25. August 2014 by influx7T9
Categories: Online Marketing | Tags: , | Leave a comment

dough co-CEO Kristi Ross Wins Tech Woman of the Year Award

Kristi Ross, co-CEO dough and tastytrade

Kristi Ross, co-CEO, dough and tastytrade

Rack up one more award for Kristi Ross, Tom Sosnoff, tastytrade and dough.

This time a greatly deserved “Tech Woman of the Year” Moxie Award goes to Kristi Ross, co-CEO and President of dough, Inc., a newly formed company that includes tastytrade, the fastest growing online financial network and dough, a financial technology aggregator.

More than 80,000 individual nominations were received and over 360,000 individual votes were submitted for the 16 Moxie Award categories. Kristi Ross and Tom Sosnoff were recently co-recipients of the EY Midwest Entrepreneur of the Year Award. tastytrade was also recently honored as the People’s Choice by Chicago Innovation Awards and received the Gold in the Best in Biz Awards. See tastytrade rakes in dough … and awards.

Kristi has had a remarkable career in finance and technology – many of those years with dough   co-CEO Tom Sosnoff. She has been in and around the trading business for more than 20 years. Previously, as CFO of online brokerage thinkorswim, Kristi either led or actively participated in numerous mergers and acquisitions and integrations.

Tom founded thinkorswim in 1999, before the options market was electronic. Leveraging over 25 Tom Sosnoff, co-CEO dough and tastytradeyears of experience as a market maker for the Chicago Board of Options Exchange (CBOE) and one of the original OEX traders in the S&P 100 Index pit, Tom pursued a vision to educate retail investors in options trading and to build a superior software platform at a brokerage firm that specialized in options. His efforts ultimately changed the way these instruments traded by pioneering single click trading functionality for complex spreads.

thinkorswim evolved into the leader in daily retail options trading, and a pioneer in investor education services for options, futures and FX trading. In 2009, TD Ameritrade bought thinkorswim for $600+ million.

tastytrade launched in June, 2011 with Tom Sosnoff as CEO and Kristi Ross as President. dough launched in January, 2014.

Congratulations Kristi, Tom, Woody, Tony, Beth, Case and the whole gang in Chicago on the continued success of dough and tastytrade. Reinventing financial media.

26. June 2014 by influx7T9
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Congrats Tom and Kristi – EY Entrepreneurs of the Year

Huge love and congratulations to Tom Sosnoff and Kristi Ross and the whole tastytrade and dough team in Chicago. They have been kickin’ it since they launched, rearranging the financial media landscape, and now they are recognized by Ernst & Young as the Midwest Entrepreneurs of the Year in 2014. They were selected from nearly 80 nominations by a panel of independent judges.

Continue Reading →

19. June 2014 by influx7T9
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PowerPoint For The People

Jill KonrathThanks Jill Konrath. This is her take on the dreaded PowerPoint. I couldn’t agree more.

“What are the biggest mistakes salespeople make with PowerPoint presentations?

Most salespeople totally miss the point of their presentation, thinking that the more they can cover about their company and its products and services, the better they’ll be. As a result, their presentations have ballooned to 40 – 60 slides.

And then what happens when they meet with their prospect? They feel compelled to cover ever single one in excruciating detail. If the hour ends and they’ve covered everything, they’re happy.

Continue Reading →

17. June 2014 by influx7T9
Categories: Trends | Tags: , | Leave a comment

Influence Consulting Group Partner Network News

Interactive Advertising BureauThe summer is almost upon us and things are starting to heat up at BlueLink Marketing. BlueLink Marketing has partnered with Fraudlogix, an online advertising brand protection company, and also joined the Interactive Advertising Bureau (IAB) Traffic of Good Intent Task Force.

Continue Reading →

13. June 2014 by influx7T9
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