The Essence of AdWords in 876 Words [Infographic]

iSpionage logoIn January of 2013, Adam Kreitman of Words That Click wrote a post for the Crazy Egg blog titled “The Essence of AdWords in 876 Words.” It was an incredible post and something iSpionage thought deserved to be turned into an infographic, so they teamed up with Crazy Egg to do just that.

sPionage infographic ppc goals

See the full infographic at iSpionage.

25. August 2014 by influx7T9
Categories: Online Marketing | Tags: , | Leave a comment

dough co-CEO Kristi Ross Wins Tech Woman of the Year Award

Kristi Ross, co-CEO dough and tastytrade

Kristi Ross, co-CEO, dough and tastytrade

Rack up one more award for Kristi Ross, Tom Sosnoff, tastytrade and dough.

This time a greatly deserved “Tech Woman of the Year” Moxie Award goes to Kristi Ross, co-CEO and President of dough, Inc., a newly formed company that includes tastytrade, the fastest growing online financial network and dough, a financial technology aggregator.

More than 80,000 individual nominations were received and over 360,000 individual votes were submitted for the 16 Moxie Award categories. Kristi Ross and Tom Sosnoff were recently co-recipients of the EY Midwest Entrepreneur of the Year Award. tastytrade was also recently honored as the People’s Choice by Chicago Innovation Awards and received the Gold in the Best in Biz Awards. See tastytrade rakes in dough … and awards.

Kristi has had a remarkable career in finance and technology – many of those years with dough   co-CEO Tom Sosnoff. She has been in and around the trading business for more than 20 years. Previously, as CFO of online brokerage thinkorswim, Kristi either led or actively participated in numerous mergers and acquisitions and integrations.

Tom founded thinkorswim in 1999, before the options market was electronic. Leveraging over 25 Tom Sosnoff, co-CEO dough and tastytradeyears of experience as a market maker for the Chicago Board of Options Exchange (CBOE) and one of the original OEX traders in the S&P 100 Index pit, Tom pursued a vision to educate retail investors in options trading and to build a superior software platform at a brokerage firm that specialized in options. His efforts ultimately changed the way these instruments traded by pioneering single click trading functionality for complex spreads.

thinkorswim evolved into the leader in daily retail options trading, and a pioneer in investor education services for options, futures and FX trading. In 2009, TD Ameritrade bought thinkorswim for $600+ million.

tastytrade launched in June, 2011 with Tom Sosnoff as CEO and Kristi Ross as President. dough launched in January, 2014.

Congratulations Kristi, Tom, Woody, Tony, Beth, Case and the whole gang in Chicago on the continued success of dough and tastytrade. Reinventing financial media.

26. June 2014 by influx7T9
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Congrats Tom and Kristi – EY Entrepreneurs of the Year

Huge love and congratulations to Tom Sosnoff and Kristi Ross and the whole tastytrade and dough team in Chicago. They have been kickin’ it since they launched, rearranging the financial media landscape, and now they are recognized by Ernst & Young as the Midwest Entrepreneurs of the Year in 2014. They were selected from nearly 80 nominations by a panel of independent judges.

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19. June 2014 by influx7T9
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PowerPoint For The People

Jill KonrathThanks Jill Konrath. This is her take on the dreaded PowerPoint. I couldn’t agree more.

“What are the biggest mistakes salespeople make with PowerPoint presentations?

Most salespeople totally miss the point of their presentation, thinking that the more they can cover about their company and its products and services, the better they’ll be. As a result, their presentations have ballooned to 40 – 60 slides.

And then what happens when they meet with their prospect? They feel compelled to cover ever single one in excruciating detail. If the hour ends and they’ve covered everything, they’re happy.

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17. June 2014 by influx7T9
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Influence Consulting Group Partner Network News

Interactive Advertising BureauThe summer is almost upon us and things are starting to heat up at BlueLink Marketing. BlueLink Marketing has partnered with Fraudlogix, an online advertising brand protection company, and also joined the Interactive Advertising Bureau (IAB) Traffic of Good Intent Task Force.

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13. June 2014 by influx7T9
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HOPE Inside For The Bronx #clientnews

HOPE Inside Operation HOPEBronx Deputy Borough President Aurelia Greene joined local community leaders, entrepreneurs, and customers at the Popular Community Bank branch at 752 East Tremont Avenue to inaugurate the HOPE Inside location that will concentrate on home ownership and financial literacy programs.

This is the second HOPE Inside location opened in a Popular Community Bank branch in New York. The first, inaugurated April 1, 2014, is at 231 West 125th Street in Harlem. The partnership to develop the HOPE Inside program commenced in November 2013 with a commitment from Popular Community Bank for four locations in the New York area.

Influence Consulting Group client Popular Community Bank has committed to launch two more HOPE Inside locations this year, starting with a location in Brooklyn’s Crown Heights area.

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12. June 2014 by influx7T9
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dBray Skewers Bogus Facebook Small Biz Push

dBray speaks to truth to social media power. At Influence Consulting Group we speak straight to clients and we measure success by results, not hype. Full story at Facebook for SMBs: I’m Not Buying It.

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06. June 2014 by influx7T9
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Influence Consulting Clients Make News

USA TodayPublicity is a core competency at Influence Consulting Group. Our clients regularly appear in print, online, video and television. We believe that publicity is the most leveraged and effective form of content marketing, if you set-up your distribution channels to impact target constituents.

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04. June 2014 by influx7T9
Categories: clients in news, Media | Tags: , , , , | Leave a comment

Ultimate Social Image Cheat Sheet

It’s a royal pain to search all over the Internet to find dimensions for images on Facebook, Twitter, LinkedIn, Google+ et al. That’s why the good people at Omnicore perform a valuable service with this infographic. Here it is, all in one place. Brilliant. Thank you Omnicore.

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03. June 2014 by influx7T9
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Facebook is the One Arm Louie of the Internet

Facebook has become One Arm Louie says Mark Rose of Influence COnsulting GroupWhen I was a teenager hanging out in Bensonhurst, Brooklyn there was an enforcer in the neighborhood named One Arm Louie.  It was understood – anything coming in or going out of the neighborhood, One Arm Louie got a cut. One Arm Louie had no competition and you didn’t question his authority. You didn’t mess with One Arm Louie.

Facebook has become the One Arm Louie of the Internet.

It’s been happening over the past couple of years. But as Facebook has  now attained world domination and subjugation, it believes it can get away with anything. Usually it can.

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30. May 2014 by influx7T9
Categories: Social Media, Trends | Tags: | Leave a comment

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