Clients in News: Miami Herald

Congratulations to long-time Infuence Consulting client Banco Popular (soon to be Popular Community Bank) on its story today in the Miami Herald. This follows recent stories in the Orange County Register, Associated Press, San Francisco Chronicle, San Jose Mercury News, and other broadcast, print and online news outlets that have covered the change of the bank’s name.

Name change aims at ‘Popular’ appeal

Banco Popular is changing its name Monday to Popular Community Bank to welcome a more diverse clientele.

Banco Popular is dropping the Banco and adding Community Bank to its name in South Florida and other continental U.S. markets as the Puerto Rico-based financial institution tries to appeal to more non-Hispanics.