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Influence Consulting Group (ICG) was created to offer select clients integrated public relations programs that embrace Internet-based strategies for greater reach and penetration.
This is the year of the 'visual web,' when professional and consumer-generated video will proliferate and transform the Internet experience. We already see evidence of this in major media and entertainment sites, social networks, marketing and advertising. Business-to-business applications will soon follow.
ICG communicators have dozens of years experience spearheading successful campaigns for established, prestigious firms. We put that talent to work for you in nimble teams tailored exclusively to long-term programs or projects.
We don't just think different - we are different, built from the ground up for the world of digital communications.
At ICG we understand the new equation of public outreach:
push traditional news delivery to established media
pull optimization and marketing through Internet search
network viral, word of mouth, and community development through social media
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