Influence Wave

Reporters for major media outlets re-tweet your news. Big news breaks through  Facebook. Your employees connect through LinkedIn in ways you cannot control. At the end of the day, Google and Wikipedia control your online influence. And just try, at your peril, controlling Google or Wikipedia.

It’s a precarious media landscape out there. We know. We are time tested media relations pros, journalists and editors.  A lot of media relations will always be based on relationships and direct contact … but now we access news distribution channels that are only limited by our imagination.

We pitch the media/we are the media
That equation can either confound or empower
At InfluenceWave we harness the opportunity

The messages you deliver resonate through social webs, without your consent or knowledge. You can’t harness the wave, you can only understand it, ride it, contribute to it, monitor and respond. That’s the communication loop we live in today, and it will only accelerate.

InfluenceWave is a full service public relations program that incorporates the power of social media and web-based communications with traditional PR services like media relations, editorial services, b-to-b marketing and investor relations.

InfluenceWave is not simply an ‘added service.’ It is a new way of conceptualizing, packaging and delivering PR services that are integrated and applied for the new media landscape.

Don’t let social media confuse or confound. In the new PR landscape there are two sides of the equation: news creation / news distribution. Both are within our control.