Bray: PR Should Lead Social Media Charge
In the age of social media, don’t lose sight of our intrinsic value as PR professionals, writes David Bray in a piece published in PRWeek today. Bray notes that pumping up Twitter followers and a large social media presence doesn’t necessarily translate into influence and results. Bray has more than 14 years PR agency experience generating results for dozens of clients. Last week we announced that Bray joined the Influence Consulting Partner Network. Excerpt from Bray’s piece below. Read full piece here.
It can be argued that our industry is at a crossroads where art meets science. The art of being able to sell and tell a client’s story can now be finally measured to evaluate our effectiveness. Chalk this up as a positive and don’t sell yourself or your agency short by failing to use social media as an opportunity to showcase your PR chops.