Category Archives for Trends

What’s Up With Wikipedia For PR?

Wikipedia has an enormous impact on the perception of any company or individual, yet most PR people don’t have a Wikipedia strategy for clients. It’s somewhat understandable. Wikipedia is an enigma wrapped in an enigma, an endless frustration for PR … Continue reading

08. January 2013 by influx7T9
Categories: Trends | Tags: | 1 comment

The Future of PR 2013 Creation + Distribution

More and more, we place less and less bottom line value in traditional PR tactics, and a much greater emphasis on content creation and distribution for lasting PR impact. We create content through press releases, commentary, analysis, important organizational events, … Continue reading

04. January 2013 by influx7T9
Categories: Influence Consulting news, Media, Trends | Leave a comment

Who’s The Boss on the PR Account? Asks dbray

David Bray of dbray Media, member of the Influence Consulting Partner Network, asks the essential question when considering a PR rep – Who’s the Boss? In a PR Week article, David argues that clients deserve the best talent and connections … Continue reading

20. December 2012 by influx7T9
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Bray: PR Should Lead Social Media Charge

In the age of social media, don’t lose sight of our intrinsic value as PR professionals, writes David Bray in a piece published in PRWeek today. Bray notes that pumping up Twitter followers and a large social media presence doesn’t … Continue reading

17. December 2012 by influx7T9
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Latinos Are Huge Social Adopters

Hot Trends in Latino Social Media Marketing is a great infographic by the Zocalo Group that visually and statistically represents the huge adoption of social media by Latinos. Continue reading

24. April 2012 by influx7T9
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WOMMA and Storytelling

Read my comments in “ALL THINGS WOM Industry Voices & Perspectives.” I answered questions on storytelling, personal marketing touch points, and brand culture within an organization. Our brains are wired to think in stories, appreciate stories, respond emotionally to stories, … Continue reading

04. May 2011 by influx7T9
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The Importance of Strategic Content

Public relations is now about creating news (content) and distributing it through multiple channels – Facebook, Twitter, YouTube, blogs, etc. This is a great slide show on the importance of “strategic” content. What Every CMO Needs to Know About Content … Continue reading

26. March 2011 by influx7T9
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Dell Pioneers Social Media IR

Public companies continue to explore new ways to use social media for disclosure. Dell is a pioneer and leader in using social media for customer relations and sales, and now they are paving the way with ‘social’ investor relations for … Continue reading

17. February 2011 by influx7T9
Categories: Investor Relations, News, Trends | Tags: , , , , | Leave a comment

Twitter Warriors Re-Define PR

Cataclysm in Egypt Spells New Dawn for Communications: Are You Ready to Be a Twitter Warrior? By Mark Rose, Partner, Influence Consulting Group The cataclysm of the last 16 days in Egypt should cause everybody in public relations, and any … Continue reading

09. February 2011 by influx7T9
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Check Out Our Facebook Page

Check out the Influence Consulting Facebook page. In the summer, especially, we find it easier to deliver and comment on news through Facebook. Also, posting pics and linking around the web through Facebook has become ubiquitous – more and more … Continue reading

24. August 2010 by influx7T9
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