Dell Pioneers Social Media IR

Public companies continue to explore new ways to use social media for disclosure. Dell is a pioneer and leader in using social media for customer relations and sales, and now they are paving the way with ‘social’ investor relations for the Internet age. Their Q4 earnings released yesterday employed blogs, Twitter, SlideShare, StockTwits and YouTube (video below). Thanks once again to Dominic Jones of IR Web Report for keeping track of the latest socialization of investor relations.

WHEN Dell Inc. (NASDAQ:DELL) reported its Q4 2011 financial results yesterday it broke new ground for online investor relations communications and set the stage for an era where companies and executives can use social media with as much confidence of compliance as traditional disclosure channels.

While many companies have been using services like Twitter and Facebook in parallel to their normal disclosure channels, Dell’s IR and social media team is the first to fully harness the StockTwits financial network to take the company’s message far beyond social media boundaries to reach mainstream financial portals that previously were accessible only via expensive PR wire services. See IR Web Report story by Dominic Jones.

About influx7T9

Mark Rose is Partner at Influence Consulting Group Inc., Influence Advisor and Influence Wave.

17. February 2011 by influx7T9
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