Fire Your Social Agency Says Bray
David Bray, head of upstart dBray Media, wrote a story in Bulldog Reporter that is reverberating around social PR circles. What Your “Social Media” Agency Does Would Make You #SICK! is the title.
Are “social media” agencies a scam that are hurting the perception of the PR business? Bray gives an example of “social malfeasance” that is symptomatic of the ‘pass-along, markup, and don’t add value’ genre of social agencies that proliferate today.
Bray is a member of the Influence Consulting partner network. We’re not a social agency, although social media is a core competency that enhances other services like content marketing, publicity, and editorial. With minimal overhead we’re able to offer high-level services and accomplished professionals who add measurable, verifiable value – with no markups – to all our clients.
Lead-in to Bray’s piece:
Buyer beware—social media agencies are the emperor without clothes. They define themselves by a channel, but are typically nothing more than glorified brokers that outsource cobbled-together ‘integrated’ marketing services (video production, PR, website development, SEO, etc). They justify their role as a “strategic manager” of these services and charge clients a premium “mark-up” fee while limiting the client’s direct exposure to the vendor. Why? Read full story in Bulldog Reporter.
Mark Rose is Partner at Influence Consulting Group Inc., Influence Advisor and Influence Wave.