Honesty is the best policy: dbray in PRWeek
David Bray, a member of the Influence Partner Network, writes today in PRWeek about ethics in PR and the importance of open, transparent, and honest communication.Full article here. Excerpt below.
It is incumbent upon the leader of a PR business to not try to be all things for all people and promise the world to a prospect to try to win their business. Be confident in the value you offer and what you do, and if it’s not enough to land the business, perhaps the business wasn’t a right fit in the first place. Whether your company implements good or bad business ethics can be the difference between whether or not it will succeed in the long run.
