Influence Financial

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Strategy & Services

Reaching a financial audience requires public relations professionals with particular skills and experience.

Influence Consulting has more than 30 years combined experience crafting and implementing public relations programs for asset management firms, investment banks, commercial banks, brokerage firms, institutional and retail asset consultants, private equity firms, entrepreneurs, top economists and C-Suite executives.

InfluenceFinancial manages full-scale programs that can involve individual services such as media relations, investor presentations, editorial services, social media, and web development.

A financial audience is tech-savvy, information-hungry, and demanding. Social media is playing an increasingly important role for financial services firms. InfluenceFinancial can harness the power of social media integrated with traditional PR for long-term benefit.

Other InfluenceFinancial services: messaging, media training, video development, marketing materials, and strategic planning. Services can be tailored for start-ups, spin-offs, conferences and investor events.

Media Relations

We don’t simply ‘get press,’ we generate the kind of targeted publicity that accelerates business plans and grabs an audience’s attention.  You can’t hype the business/financial press. They have to believe you thoroughly know your clients’ story, and the industry, before you pitch.

We deal with reporters, editors and producers at influential business, financial and Trade press on a daily basis. We know how they like to receive news, and what makes a business story. Our results prove it.

Typical InfluenceFinancial media targets:  Wall Street Journal, Financial Times, The New York Times, Washington Post, Los Angeles Times, Forbes, Fortune, BusinessWeek, CNBC. MarketWatch, Dow Jones, Reuters, Associated Press, Bloomberg.

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