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Thomas Jefferson is believed to be the first to coin the term "public relations" in 1807 during the seventh annual address to the joint session of the U.S. Congress. Jefferson faced rising aggressions with the British that would eventually lead to war.
As the third President of a fledgling republic Jefferson understood that public perception was critical to success of a mass ideal and managing relations with constituents was a key component to his job.
The core tenets of "public relations" have not changed much in 200 years ... except that the Internet has changed everything we know about communication.
Traditional media and traditional media relations are relics of a bygone era. Social media, Internet communications, feedback, and engagement have changed the game.
At Influence Consulting we construct public relations programs for the digital era. We conceive and implement strategies to generate meaningful exposure that lasts.
We engage audiences, expand and focus your digital footprint, and conduct media relations programs that account for the way reporters, editors, and producers think and work in today's digital environment.
We understand that today's environment requires engaging your audience in a two way conversation that builds trust, goodwill, and positive brand recognition. It is not a short-term fix. It is a lasting dialogue.
Other Influence Consulting ServicesStrategic Planning | Interactive Services
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