Social Media

Social media has irreversibly changed the practice of public relations and re-defined how we communicate with stakeholders

As print gives way to digital media and reporters increasingly break stories through social media channels, PR must follow suit

A social media strategy and action plan is the core component of effective PR

It starts at the most basic level of planning. Understanding how Wikipedia works is essential to drafting a press release. Web copy not only integrates keywords, it bends to the dictates of Wikipedia, which also impacts LinkedIn. Twitter flows through LinkedIn, Facebook, your blog and website. And that’s just the beginning. If that isn’t enough to confuse you, this equation will likely change dramatically in six months.

What doesn’t change is your need to create, maintain and continuously update digital assets. Not doing so puts competitors and the forces of the web – specifically Google and Wikipedia – in control of your story.

See InfluenceWave for the full application of social media on a public relations program.