tastytrade rakes in dough … and awards
A huge shout out to Tom, Kristi, Woody, Beth and the entire growing tastytrade crew in Chicago for their two recent awards, plus a new joint venture, and a new studio to house growing media production capabilities.
tastytrade, the world’s fastest growing online financial media company, was honored as the 2013 People’s Choice by Chicago Innovation Awards, recognizing the company’s groundbreaking work in financial media and technology. 30,000 votes were tallied for 100 finalists for People’s Choice (out of 562 nominations), and tastytrade emerged on top.
tastytrade was also awarded the Gold in the 2013 Best in Biz Awards competition for the most innovative small company in North America.
tastytrade CEO and thinkorswim founder, Tom Sosnoff is teaming up with 
Lightbank Founders Brad Keywell and Eric Lefkofsky to bring option trading to millennials. dough, the newest software from the creators of tastytrade, uses elements of data visualization, mobile apps, web video, social networking and gaming.
“dough is more interactivity and a ton more scale,” Tom said. “We learned on tastytrade that investors will eat up content, but we’re still talking to a 50-year-old white male. thinkorswim scaled to 185,000 users in 10 years. We want to do that in a year or two. That’s why we went to Lightbank. They have proven with Groupon and Belly that they can scale.” Learn more about dough and read the full article in Crains Chicago Business.
Theresa Carey from Barron’s Electronic Investor signed on for the beta test of dough. Excerpts from the Barron’s story:
Dough acts as an analytical platform, helping you find profitable trades. It has six modules: a trading panel, a monitor of other traders, portfolio analysis, the Grid (which tracks stocks), an activity summary, and a trading journal. The interface guides you through constructing a trade, and is designed to show you the effect a trade will have on your portfolio. ”We designed dough to put the fun and the challenge back into finance. Regardless of age and domain experience, dough engages through investible content,” says Sosnoff.
Learn more about dough and read the full article in Barron’s.
