Who’s The Boss on the PR Account? Asks dbray
David Bray of dbray Media, member of the Influence Consulting Partner Network, asks the essential question when considering a PR rep – Who’s the Boss? In a PR Week article, David argues that clients deserve the best talent and connections that an agency can offer, but often that’s the founder, or a top exec who disappears after the new business meeting. There must be a better way to access professional PR talent. Excerpt
Outside the walls of traditional agencies, senior PR pros can be more creative, adaptive, and effective. We develop teams that are not dependent on a founder or figurehead, and not constrained by a corporate parent. Clients get greater value because they have direct access to the senior executive who actively works on the business, without filters or impediments.