WOMMA and Storytelling
The Word of Mouth Marketing Assocation (WOMMA)
Read my comments in “ALL THINGS WOM Industry Voices & Perspectives.” I answered questions on storytelling, personal marketing touch points, and brand culture within an organization.
Our brains are wired to think in stories, appreciate stories, respond emotionally to stories, anticipate where the story might go. We’re also wired to reject hype as we develop an increasingly sophisticated noise filtration system. Telling stories and keeping it authentic will never go out of vogue.
Read full comments: Stories are Tradition…Buzzwords, not so much
