This excerpt from an infographic from Kissmetrics provides a great insight into the mindset required for successful content marketing. The art?

• How will it make my audience feel?
• Will it stand out?
• Does it tell a story?

It needs to have that little bit of magic! Data doesn’t touch hearts. Thanks to Aaron Agius in JeffBullas.com – 17 Key Content Marketing Metrics to Start Tracking Today

Our mantra: content creation + distribution = PR for lasting impact. Content marketing is at the heart of public relations for the digital age.