It’s a 24/7 PR World and We’re In It
Influence Consulting Partner Network member David Bray of dbray Media writes today in Ragan’s PR Daily about the rapidly changing nature of the PR business. The old PR agency model is dead, or should be, argues Bray. We live in a connected world where businesses, media and consumers are plugged in 24/7. The agency model of a centralized office with ‘office hours’ doesn’t adequately serve the needs of clients or support flexible, creative account service. See full article In public relations, 9 to 5 is no way to make a living. Excerpt below.
With advancements in communication, project management, and collaboration tools, clients are questioning the conventional office. They are beginning to realize it is more efficient to assemble senior account teams according to talent, creativity, and relevance to an assignment, without restricting them to geographic locations and resources available in the confines of a central office.
